Fashion Revolution is a global NGO that works for a more sustainable fashion industry, campaigning for greater transparency and sustainability in the fashion supply chain. We’ve been working with them since 2020 to maintain and develop their web presence, along with providing additional technical support wherever they need it.
fashionrevolution.org
Our first undertaking for them was taking over their main site, fashionrevolution.org, which had been in use for 6 years and had developed a lot of tech debt. Along with upgrading the site architecturally, we developed and implemented a usability testing process to make the site more relevant to its target audiences.
We also work with them every year for their flagship campaign event, Fashion Revolution Week, which happens in the month of April. During this period, we work with the Fashion Revolution team on 3 fronts:
- Site Reliability: Visits to fashionrevolution.org spike by an order of magnitude every April. We perform optimizations beforehand to reduce server load and third-party API costs as much as possible, along with coordinating internally to monitor the site constantly for incidents.
- Landing page design: Our front-end engineers work closely with FR’s campaign team to develop a custom landing page for this year’s Fashion Revolution Week.
- Global Events: During Fashion Revolution Week, FR’s over 100 country teams are organizing events simultaneously. We work with FR’s Global Coordination team to make sure volunteers from all over the globe are able to submit their events to the website, and that they are displayed with the correct metadata and coordinates on the global events calendar and map.
Email-a-brand plugin
One of the other tools we built for Fashion Revolution was a bespoke “Email-a-brand” plugin which allows users of the website to participate in mass email campaigns targeting fashion brands which were identified as complicit in labor rights violations.
This involved developing integrations between the Gravity Forms plugin, the Mailchimp plugin, and WordPress’s native SMTP functionality, as well as developing a user interface to manage the email-a-brand forms in the WordPress dashboard.
Country micro-sites
Using WordPress multi-site, we developed a network of “micro-sites” for Fashion Revolution’s country offices.
The sites were built using WordPress’s modern block theme architecture, allowing country teams to easily customize their sites and build layouts, while adhering to a consistent design system that follows Fashion Revolution’s brand guidelines.
Fashion Transparency Index
Fashion Revolution’s policy researchers maintain the Global Fashion Transparency Index, a large database that ranks and analyses 250 of the world’s biggest fashion brands and retailers on 258 indicators, based on their public disclosure of human rights and environmental policies, practices and impacts, in their operations and supply chains.
We designed and develop a single-page web-app that allows the Policy team to keep track of which audiences are accessing the dataset.
